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Posted on 27 February 2010 by Gentry

“Now is not the time for talking
Give me what I want or I’m walkin’
I just wanna hear some rock ‘n’ roll”

Words couldn’t ring more true for SOCIAL CODE. The band–Travis Nesbitt (vocals), Logan Jacobs (bass), Morgan Gies (guitars), Ben Shillabeer (drums)—will release their U.S. debut album, ROCK ‘N’ ROLL, March 23, 2010 on Fifth Season Music (Fontana Distribution). It was produced by John Travis (Buckcherry, Kid Rock), mixed by Mike Fraser (AC/DC, Hinder) and mastered by Vlado Meller (The White Stripes, Red Hot Chili Peppers).

The album’s explosive first single, “Satisfied,” is receiving early airplay in Canada well before its January 26 impact date in the U.S., and is already heating up the Rock airplay charts (#11 Active Rock Canadian Chart) The song quickly jumped into the Top 15 thanks to airplay on over 40 stations after being spun for 21 weeks.

In touring news, SOCIAL CODE will be boarding their self-renovated bus for rounds of shows in Canada and the U.S.Edmonton, Alberta at the Shaw Conference Centre as part of 100.3 FM’s “The Bear Bash.” in February and March, which will be announced soon. To get themselves ready for the road, they’re appearing along with Shinedown on New Year’s Eve in their hometown of Edmonton, Alberta at the Shaw Conference Centre as part of 100.3 FM’s “The Bear Bash.” raved in an early album review: “SOCIAL CODE took a chance when they named their album ROCK ‘N’ ROLL, but fuck did they deliver…a fresh, undeniable energy that’s translated in the fiery vocals and chunky, overdriven guitars.”

Since forming several years ago, SOCIAL CODE has already racked up a loyal legion of fans thanks to tours with Theory of a Deadman, Buckcherry, Finger Eleven, Rev Theory and Three Days Grace, and a pair of albums released on Universal Canada–2004’s A YEAR AT THE MOVIES and the 2006 self-titled disc—which sold over 50,000 copies and spawned major radio airplay for songs such as “Bomb Hands,” “Everyday (Late November)” and “He Said, She Said.” The latter song earned SOCIAL CODE nominations at the Western Canadian Music Awards for “Songwriter of the Year” and “Outstanding Rock Recording of the Year.”

In this day and age, you’ve gotta have guts to call one of your songs, let alone an entire album, ROCK ‘N’ ROLL. And if you do, well, you better deliver. With their first full-length U.S. release, SOCIAL CODE have done just that, dropping 11 tracks inspired by the masters of rock, dripping with the blood, sweat and tears of almost a decade in the trenches and driven by one simple mantra. Is it rock ‘n’ roll?

“We would ask everybody, we would say it in the studio, we still say it now,” says singer Travis Nesbitt, noting that the question was asked about everything to do with the recording including the album artwork. “We knew what we wanted to do and we knew what path we were on and if we felt ourselves straying from that path then we knew that it wasn’t right for this record.“

ROCK ‘N’ ROLL was recorded quickly, painlessly and live off the floor during the “freezing cold of an Edmonton winter” with producer John Travis at the band’s R Studios, located in the gutted basement of bassist Logan Jacobs’ house. From the gloriously grinding and noisy first single, “Satisfied” and the catchy “Buy Buy Baby,” to the heavy, boogie rocker “Fight For Love,” and the surefire heartbreak, rock anthems “I’m Not OK” and “Perfect Grave,” the 11 tracks draw on influences as seminal as Bruce Springsteen, Led Zeppelin, The Rolling Stones, Cheap Trick and The Black Crowes while being entirely true to the band’s own sound.

“They set the path for all of this,” says Travis of the legends he and the rest of the band were drawing on for the sparks of the new material. “So why wouldn’t you go back there, why wouldn’t you go back to the roots and then try and take that and say, ‘How can we do it? How can we take that vibe and make it ours?’”

Now, with that question firmly answered, the quartet’s looking at the path ahead as a new beginning and a fresh start on the way to something bigger, better and more exciting than anything they’ve done in the last decade.

“I was just saying to Logan the other day, I can just feel an energy about what’s going on with this band that I haven’t felt before,” Travis says. “It’s something we’ve been doing for years, and then something happens, it changes and it now feels new. It’s the same band, but we’re brand new. It’s an exciting time to be in SOCIAL CODE.”

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